Mercury Parts

The Mercury Division or commonly known as the Mercury is the brand name of the Ford Motor Company founded in the late 1930’s. Its primary target was to market cars more upscale than Fords, but less expensive than Lincoln. And initially did its task very well. Up to this day, Mercury models are merely based on Ford brand flat forms. The Mercury brand was used in the U.S., Canada and Mexico, but with the particular reason that its models are nearly Ford flatforms, dated 1999 Mercury models were renamed as Fords in Mexico and Canada.

Mercury's range is quite small and very similar to those sold under the Ford brand. Many industry observers have questioned whether Mercury will survive in the long term, but Ford insist that there is no intention of letting the brand die. Mercury brand cars may have suffer a certain identity crisis, which comparatively happened also nearly to all luxury or semi-luxury brands, but Mercury did better than some competitors.

Mercury may be lost its appeals to younger generations of car buyers, for they say that cars that had appealed to one generation may lost its appeal as that generation lost its peak buying years. It’s the grandeur appeal of the Mercury cars to its owners that leads to loyalty. With dozens of vehicle brands to pick from, customer loyalty is not an easy thing to win. But Lincoln-Mercury customers have once again proven to be some of the most loyal in the industry. Lincoln-Mercury won five R.L Polk & Co.’s consumer loyalty awards for the 2003 model year, the most of any single upscale luxury brand. The winners were Mercury Sable for Midsize Car; Mercury Grand Marquis for Large Car; Lincoln Town car for Luxury Car; Mercury Mountaineer for Midsize Sport Utility Vehicle, Lincoln navigator for Prestige Sport Utility Vehicle.

Still, Mercury parts has its own identity when it comes to car industry. With the alliance coming from its co-brand namely Lincoln, keeping the brand alive. Its one good reason for Mercury car owners to reestablish and restore their Mercury cars by simply replacing and restoring original Mercury parts, not only for the sake of loyalty, but also for the cars own appeal.